The making of promotional video of tourism in Rupat island. Food tourism value: Investigating the factors that influence tourists to revisit. International Journal of Management & Information Systems (IJMIS), 14(5). Proposal And Development Of The Direct Mail Method PMCI-DM For Effectively Attracting Customers. Kojima, T., Kimura, T., Yamaji, M., & Amasaka, K. Baitul ’Ulum: Jurnal Ilmu Perpustakaan Dan Informasi. Eksistensi media sosial,Youtube, Instagram dan Whatsapp ditengah pandemi Covid-19 dikalangan masyarakat virtual Indonesia. Capture more customers with video the why, what, and how. British Journal of Marketing Studies, 4(7). Study of marketing mix and AIDA model to purchasing on line product in Indonesia. The complete newbie’s guide to effective copy writing. Advertising and promotion an integrated marketing communications perspective, sixth edition. The video copywriting was an effective media to introduce the new innovation cakes and also another typically Palembang cakes for local and international tourists.īelch Georg E., & Michael A. After the final copywriting was approved it was posted on social media. The researchers wrote the copy by using PAS formula, the AIDA formula, and the steps of writing a copy by Rieck. Data was collected through interviews, observations, and questionnaires. This research was conducted using the Research & Development approach with the preliminary study, model draft, and final product testing and dissemination stages. The study aims to know video copywriting process of Dapoer Bunda Rayya in two languages, English and Bahasa Indonesia, for promoting Palembang traditional dessert. Based on the statement above, the researchers introduced and promoted Dapoer Bunda Rayya as the seller and maker of Palembang traditional cakes through advertising videos. To ensure that Dapoer Bunda Rayya becomes known to both local people and tourists, it is necessary to promote the business. Unfortunately, there are still local people and tourists who do not know the location of the business and the uniqueness of the products they sell. In terms of trading, a place of business needs to be known by many people in order to become buyers, because buyers have an important role that affects increasing sales and business growth.
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